BPA Announces Rule Changes to Take Effect Later This Year
Business publications can now select which issue is analyzed in a given reporting period, among other amendments.
BPA Worldwide, the non-profit organization that audits media companies' audience claims, revealed today a series of rule changes voted upon by its Board of Directors at their annual meeting last month.
Effective immediately, business publications now have the option of selecting which of their issues is analyzed for a given reporting period (generally, either three or six months). The rule, which goes into effect with BPA's December 2017 reports, comes with a slight caveat; once a publisher selects an issue to be analyzed, they're locked into that decision for at least the next three years.
Other changes include an update to BPA's rule requiring its members — both B2B and consumer-facing titles — to send alerts to subscribers when digital issues are available for download or online viewing. Previously, the rule simply required "an alert." The board has clarified that the alert must come in digital form, either in an email blast or a mobile push notification.
Additionally, BPA will now include audited reports for digital editions distributed through third-party aggregation services like Texture, which provide consumers access to a range of multiple titles for a fixed fee. Copies of individual digital issues viewed on or downloaded from such providers will be counted as "multi-title digital subscriptions," with unique users — not views — reported as circulation units. Just over a year ago, BPA's own report indicated that digital editions could account for as much as one-quarter of overall magazine circulation among its members.
BPA also updated its web traffic reporting to better conform with the metrics it receives from Google and Omniture. Effective June 2017, the following changes will be made:
"Page impressions" will now be reported as "page views."
"Unique browsers" will now be called "users."
"User sessions" will now be known simply as "sessions."
Reporting "average session duration" is now necessary.
"Average page duration" and "unique browser frequency" will no longer be reported.
For the full update from BPA Worldwide, as well as some additional changes to the guidelines for consumer and B2B titles, click here.