Enthusiast media company Bonnier formed its Motorcycle Group when it bought nine titles from Source Interlink (now TEN: The Enthusiast Network) two years ago. Now, the group has its own marketing services team to match.
Bonnier consolidated the group’s custom advertising solutions under a new moniker called Quickshift. “We have been executing successful marketing programs for our clients for the past two years; this officially establishes a brand and division to manage this business,” says Andy Leisner, VP, group publisher, Bonnier Motorcycle Group, in a statement.
The division will work with the Motorcycle Group’s sales staff to deliver agency-like services—including video, PR, social media and custom content and events—for power sports advertisers.
The group claims to reach 8.3 million enthusiasts across its 12 brands, which include Cycle World and Motorcyclist. Bonnier Motorcycle Group general manager, marketing services Garrett Kai will head up the division.