Bloomberg Media announced today that it’s hired M. Scott Havens as its global head of digital. In his new role, which will start on November 16, Havens will oversee initiatives like user experience, content partnerships and overall digital strategy for the media group’s products.
The move reunites Havens and Bloomberg Media CEO Justin Smith, who worked together at Atlantic Media. Smith joined Bloomberg in 2013 and Havens left Atlantic Media a few months later to become senior vice president of digital at Time Inc.
“He has transformed traditional media organizations into digital powerhouses, and has created new category-transforming brands and business models,” says Smith of Havens in a statement. “At Bloomberg, Scott will build on our efforts to create the most influential global digital platform for business and financial leaders.”
Havens’ appointment is the latest in a year of leadership changes. Chief content officer Josh Tyrangiel departed last month and was replaced by deputy editor Ellen Pollock, who took over as editor of Bloomberg Businessweek. This summer, Joshua Topolosky, who was hired to overhaul Bloomberg’s web operation, left as tensions reportedly grew when CEO Michael Bloomberg began to re-assert more control over the organization.
And at the tail end of 2014, Bloomberg hired The Economist's John Micklethwait to succeed Matthew Winkler as editor-in-chief.
Even so, the group relaunched its website as Bloomberg Business early this year, which combined Bloomberg.com and Businessweek.com into a single, broader, consumer-facing digital property. The company says that September’s 21.6 million uniques was a 70 percent year-over-year jump.