Bauer Media Takes M and Twist Digital-Only
Print editions will fold in early 2016 after steep drops in circulation.
Bauer Media Group USA announced the transfer of M and Twist to digital-only formats, closing the print editions after the release of each magazine's January/February 2016 issue.
The decision leaves J14 and Quizfest as Bauer's only remaining teen-focused print magazines and reflects the migration of it's Teen Network's audience from print to the web as smartphones continue to proliferate, especially among adolescents and young adults.
"There has always been great synergy among J14, M and Twist on the print side, and we are now rolling them into one strong publication (J14)," said group publisher David Gorin in an official statement.
Alongside the announcement, Bauer reported that its Teen Network—which also includes Girls' World and Animal Tales—has seen its online audience increase 175 percent over the last two years, from 2.9 million unique visitors to nearly 8 million.
While the digital audience grows, total paid print circulation for both M and Twist has dropped well over 50 percent since 2012, according to data from the Alliance for Audited Media. For the six months ending June 30, 2015, those figures stood at 80,672 for M and 51,573 for Twist.
As part of the shift, Brittany Galla, editor-in-chief of M and Quizfest, as well as editor-at-large of J14, Twist and AstroGirl, will now be editorial director of all of Bauer USA's teen, pre-teen and kids titles.
A company representative tells Folio: that apart from a limited amount of layoffs, there will be no other staff changes.
Gorin joined Bauer in 2005 as entertainment director of In Touch and Life + Style before being named group publisher of the company's entertainment and teen brands last August.
That same month, Bauer USA launched Bauer Xcel Media, a new entity devoted entirely to expanding Bauer's brands in the digital space. In February, Bauer Xcel Media was expanded to serve Bauer titles around the globe.