While publishers and Apple haggle over the pending launch of a digital newsstand, Barnes & Noble took the opportunity to remind everyone that it not only has a functional newsstand, but it’s chugging right along. The bookseller says that its NOOKnewsstand has surpassed 650,000 digital single copy and subscription sales in the last two months.
Sales were spurred by the launch of the NOOKcolor two months ago. B&N says its digital periodical sales are "exceeding expectations," driven largely by owners of the $250 device.
The company says it has added about 12 new titles in the last month including O, The Oprah Magazine, Food Network Magazine, Martha Stewart Weddings, Guitar World and Consumer Reports ShopSmart. The total number of available titles now hovers around 120 magazines and newspapers.
The post-Christmas timeframe also impacted sales. B&N says 150 percent more subscriptions were ordered during that time than over the previous 12 months. "We are excited to offer a wide array of top periodicals and have seen explosive growth in NOOKnewsstand sales since the launch of NOOKcolor," said Jonathan Shar, vice president and general manager of digital newsstand at B&N.
Shar was hired away from Time Inc. last March, where he was vice president and GM of CNNMoney.com. At the time, BN.com’s digital periodical offerings were much lighter, about 20 newspapers and 11 magazines.
According to B&N, best-selling magazines include Us Weekly, Cosmopolitan, National Geographic, Reader’s Digest, Maxim and Women’s Health, among others.