Business-to-business ad network BBN has gone international with the addition of six new UK-based publishing companies, including Haymarket, Incisive and Reed Business Information (Toronto-based Owen Business Media is already a BBN member).
BBN has set up offices in London along with partner 24/7 Real Media to provide local advertiser and publisher support. "Our customers and our partner, 24/7 Real Media, have spoken of the tremendous opportunity to replicate our model beyond North America," says BBN chairman Derek Resifield in a statement.
Launched in 2008, today BBN says it reaches 50 million b-to-b buyers. Members include Cygnus Business Media, McGraw-Hill, Stamats Business Media and Summit Business Media.