CAMBRIDGE, MASSACHUSETTS—Roughly 60 people turned out here yesterday for the first day of the Mequoda Summit Boston, an event focused on best practices and tips for generating “Web 2.0” revenue sponsored by Bristol, Rhode Island-ba
Articles by Vanessa Voltolina
As many publishers have discovered when it comes to CMS, the size and internal workings of your organization directly impacts the philosophy behind your admin structure.
Cleveland, Ohio-based Great Lakes Publishing recently added to its portfolio of regional magazines by acquiring Lake Erie Living and Over the Back Fence from LongPoint Media. Terms of the deal were not disclosed.
Last night at NYC’s ilili restaurant, several top senior-level female editors met for cocktails and hors d’oeuvres in a scaled back version of Mediabistro’s long-running "Dinner &
In a deal that’s estimated to be worth $1 million, HSBC Bank USA has purchased a six-ad package in Conde Nast’s The New Yorker.
Digital asset management (DAM), a process in which a secure central repository helps streamline the creation, management and monetization of digital assets, is one that publishers are continuing to adopt even in a down market.
Widgets, portable chunks of online code that can be installed and executed within any HTML-based Web page, have become ubiquitous with magazine sites over the last few years. From exercise calendars to fashion finders and investment calculators, publishers are getting creative with widgets to bolster the user experience and time spent on their sites.
“Experience shows that consumers expect to pay less for digital editions,” wrote LCM Digital Media director Matt Hunter on Folio:’s social network mediaPRO. “As far as they’re concerned, there’s no print cost, no distribution charges and no retail margins to cover, so it should be cheaper.”
The uncharted territory associated with marketing digital editions can be daunting. So much so that, for some publishers, their digital edition “marketing plan” is defined by a series of trials and errors.
Do athletes need to be nude these days in order to sell sports magazines on the newsstand? ESPN The Magazine’s first “Body Issue” will hit newsstands on October 9,