While purchasing a pair of Louboutins seems like a faraway dream for readers of fashion and luxury living magazines, these glossies are put in a tough position.
Articles by Vanessa Voltolina
In Vibe’s February issue, writer Sean Fennessey writes about how to “save” the Grammy Awards, a show he says omits key categories ("Best Ringtone,"
At a Time Inc. digital showcase in December, EVP John Squires said that the company achieved “significant” growth online. Here are some numbers just released by Time Inc.
Late last year, Nielsen Business Media announced an editorial reorganization of its Adweek Media Group that combined content development and distribution for Adweek,
That magazine ad pages are down is not news. That they are down in January is not news either, considering it’s always a slow month for ad sales,
“This is the craziest time ever to launch a magazine, except for all the other times,” wrote Rex Hammock, founder and CEO of custom publisher Hammock, Inc., in a recent post on FOLIOmag.com.
We’re willing to bet that your company isn’t exercising an arms-wide-open policy when it comes to new hires, especially after the slew of 2008 layoffs and self-imposed hiring freezes.
Most Publishers have at least one thing in common: the greatest costs come from printing, personnel and promotions. But as many struggle to stay afloat, they are in search of cost-savings methods that don’t tap into their indispensable resources.
Getting Funding—Are Magazines Now for the Wealthy?Obtaining funding for a print launch is getting harder, especially for the entrepreneurial startup. “The first question everybody asks, especially of entrepreneurs looking for launch funding, is why would you launch in print in today’s market and not launch digital instead?” says Jones.
Issue: December 2008Frequency: Monthly Launched: 1962Circ: 108,000/monthEditor: James Burnett