While few editors work completely alone—most have freelancers and supervisors close at hand—at least 30 session attendees at the 2009 Association Media & Publishing (formerly SNAP) conference last month indicated that they are, in fact, alone at the helm when it comes to managing thei
Articles by Vanessa Voltolina
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If I had to boil it down, Canon Communications is in the customer service business. That’s not a totally novel way of defining a b-to-b media company these days, but it’s an appropriate one.
In 2005, we changed our methodology from thinking about Technology Review as a three-legged stool and consolidated everything (editorial, sales, business).
Emmis Publishing’s digital assets are going through a transformation. Our staff is learning the creative aspects of the Web and how to sell this type of digital inventory. Many of our magazines are beginning to see themselves as true brands with multiple touch points for their audiences.
We are a content generating company that also generates revenue—we’re not just a revenue generation business.
Incisive is part of the b-to-b group that has moved from the four-legged stool (print, online, events, data) to thinking about revenue generation—or, what the revenue return is on everything we do. Some questions we ask ourselves are: ‘What’s the return on a piece of content?
WTWH Media, LLC recognizes two main drivers in the marketplace, among many others, that set the pace and tone of its businesses.
Rowland Publishing has defined a specific geographic region to serve the 16 counties of Northwest Florida, which is essentially the 850 area code.
The really successful media players understand it’s a totally different game. We look at ourselves less as being in the content business and more as being in the business of serving customer segments.