The Hearst’s and Time Inc.’s may get the headlines but the majority of companies in the $40 billion magazine industry are small, independent publishers targeting a specific niche.
“A good printer is your partner, not just your supplier.”
Open Source CMS PLatforms are certainly no exception to the occasional tech glitch. On one hand, publishers using open source solutions have access to a vibrant online community, which makes it easy to ask questions in a forum and receive help within a few business days.
As publishers continue to seek out the newest and best technologies to enhance digital readership (and drive online revenue), a slew of advanced e-readers—such as the Apple tablet, Mag+ and an iPhone viewer for digital magazines—are redefining online editions.
With the dawn of new publishing technologies, as well as the migration from print to digital editions, it’s not surprising that publishers have a few questions. And who do they go to for guidance but their digital provider (or, a provider they are courting).
Just as it’s essential for publishers to have a solid plan of attack when it comes to their business plan, it’s equally as important for them to strategize different lead offers to target diverse readership. Regardless of the offer, publishers should have plans for how to best serve up and promote products simultaneously across platforms.
“A good printer is your partner, not just your supplier.”
The year that was 2009 is drawing to a close and data from online magazine database MediaFinder.com reports that 428 titles have ceased publication in 2009, through December 14.
Some publishers are benefiting from a different kind of cover story: the one that tells how the current cover was designed,
By now, publishers know enough about online behavior to realize that if users can’t find the content they’re looking for immediately, they’ll turn elsewhere—which can be a major hit for both traffic and revenue numbers.
