Today I received an unusual e-mail from a former Folio: freelancer. Earlier this year, we had discussed the possibility of working with him on a semi-regular basis.
Articles by Tony Silber
In sales, one of the perennial truths is that publishing organizations are chasing revenue this time of year, frequently against a projected budget shortfall. Another thing that hasn't changed is that marketers cut back when their own companies are tracking short of plan, and the first thing to go is their marketing spend. That's when "fourth-quarter-itis" takes hold.
Why, if Keith Kelly is correct in his reporting that it’s losing $35 million per year, is Life magazine still around?
Tension between writers and PR pros has always existed. PR people love us until we push them for information or make a mistake,
Postal reform legislation, passed by the House of Representatives last year and by the Senate in February, should have been in conference and awaiting approval from the president. Instead, it lost steam over the summer for a variety of reasons, and now, with the Congressional session about to adjourn so legislators can go home to campaign, it is verging on oblivion.
When files print wrong, the publisher takes the hit.
Having started my journalism career more than 10 years ago, I often wonder how I gathered information for my articles before the wide-spread use of the Internet.
In the October issue of Folio:, we’ll be running a story on magazine publishers developing destination sites that corral multiple titles under a new online brand.
If the studies are right, and readers and advertisers really are abandoning print for the Web, then why aren’t more publishers charging a premium for online ad space?
Writing in b-to-b publications is sometimes slammed for “press release” quality. Many editors never actually worked in the subject they write about and sometimes bring limited understanding and sophistication to the topic.