Articles by Tony Silber

On Being An Editor

I’m really glad I had the opportunity to hear and see John Skipper, executive vice president of content at ESPN, speak at MPA’s “Breakfast with a Leader” last Friday at the University Club in New York.

No One Knows

Consumer magazines, especially the big ones, are obsessed with print ads. It's what they live for. At the end of the conversation, it's really the only thing they think is important. Hit the number, show growth in PIB. They talk about other stuff, but the jury is out whether they really believe. That's dangerous. Do they know it?

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