iCrossing debuts Media Services unit, bringing together search marketing, performance media, and social media teams.
Articles by Tom Zind
The plan is to integrate with Marketing Dive and supplement offerings in that vertical.
Will Lee, digital editorial director for People.com and EW.com, sits with Folio: to discuss what's behind the Web traffic explosion and why his brands are reaching audiences like never before.
23 Stories will promote Chevy Malibu across five Condé Nast brands without the need for Chevrolet's approval.
"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:.
Headcount reductions said to be minimal.
Increased efficiency and cost savings is typically the outcome when companies combine production, circulation and similar functions.
Video and mobile lead the way in increasing engagement.
Kantar Media numbers show decline in magazine ads, increase in some digital.
600-video library adds paid access revenues and boosts sponsorship opportunities.