Articles by TJ Raphael

Dissecting the Influential Product Review

Product reviews come in two flavors—toothless profiles that don’t weigh pros and cons, and those that truly provide a balanced look at a product. The latter can not only directly impact a product’s success or failure, but can help secure—or drive away—readership.

What’s Next in Digital Advertising

  One of the challenges for publishers on the digital advertising front is adopting and deploying emerging premium formats, while keeping a close eye on how the more traditional units are performing.

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