Higher education just got a little more affordable, at least for student readers of The Nation magazine. The brand is offering college students a free six-month digital subscription to the left-leaning political weekly.
Articles by TJ Raphael
It’s a cross between social advertising, content marketing and a traditional ad-buy: Glamour magazine is launching a new month-long series of custom Google+ Hangouts,
The mobile Web has been a challenge, to say the least, for even the largest content publishers, and when it comes to city and regional magazines,
Louis Cona joined Condé Nast Media Group just five years ago, but he has quickly ascended to the top of the organization: company CEO Charles Townsend announced today that Cona will assume the role of president of the Condé Nast Media Group and chief revenue officer.
As media companies have come to learn, advertising can only take a brand so far in terms of revenue. Introducing a click-to-buy option in the form of e-commerce has enabled media companies of all sizes to directly capitalize on their own audiences while also extending revenue generation opportunities to key partners.
Have you ever wanted to instantly buy something you saw in a magazine? Hearst Magazines is giving readers that option by developing a strategy that not only draws in readers to a special print product,
Sex sells. It’s an age-old truth that many businesses adhere to, and one that Time Inc.’s Sports Illustrated has used since it debuted its Swimsuit Issue in 1964.
The consumer magazine industry is abuzz today with the release of the finalists for ASME’s 2013 National Magazine Awards, also known as the Ellies.