Video: Navigating the Tricky Business of Content Marketing
As advertising and content blend more closely together, walking the line between the two has become an art in-and-of itself.
Articles by TJ Raphael
After Launching in Digital, Haute Time Rolls Out Print Mag
Courting a digital audience before introducing a print product is becoming a much more common practice by content publishers, and a strategy that new enthusiast magazine Haute Time is betting on.
TheStreet Acquires 3 Properties from DealFlow Media Inc.
TheStreet Inc. is growing its portfolio of niche financial content—the company announced Monday that it has acquired The DealFlow Report,
Reactions to Time Magazine’s Boston Bombing Cover
A powerful image offers much more than visual stimulation—it can make you hear, feel, smell and almost taste the events of the day.
F+W Media to Acquire Network of Digital and Retail Properties
F+W Media announced that it plans to acquire a sewing vertical complete with retail locations and a digital content portal—The Sewing Studio and LoveSewing.com will join the F+W family effective May 1.
Aging Well Magazine Rebrands As Today’s Geriatric Medicine
There are about 300 million people who live in the United States, almost a third, or 78 million, of whom are baby boomers.
People Courts New Audiences With Online Chat
People magazine is best known for its coverage of celebrities, gossip and entertainment, but the brand has begun edging deeper into the general lifestyle category with the introduction of a new editorial project that rolled out last week.
LinkedIn Acquires Pulse for $90 Million
LinkedIn, the social network for business professionals, has acquired content curation platform Pulse for $90 million, a move that edges the social network deeper into the publishing space.
Easy Steps to Going Viral & Mastering the Social Web
Yesterday Bloomberg Businessweek reported on a brilliant idea by a Korean tech entrepreneur and magazine professional: Won Hee Chang has developed a strategy for possibly "coercing virality"
Diversified Expands Media, Event Groups With Two Acquisitions
Diversified Communication’s president and CEO Nancy Hasselback may have announced last week that she will retire in June, but she’s not exiting the company without adding to its growth: The company announced Thursday that it has acquired two new businesses in the print,
