Video: Navigating the Tricky Business of Content Marketing
As advertising and content blend more closely together, walking the line between the two has become an art in-and-of itself.
As advertising and content blend more closely together, walking the line between the two has become an art in-and-of itself.
Courting a digital audience before introducing a print product is becoming a much more common practice by content publishers, and a strategy that new enthusiast magazine Haute Time is betting on.
TheStreet Inc. is growing its portfolio of niche financial content—the company announced Monday that it has acquired The DealFlow Report,
A powerful image offers much more than visual stimulation—it can make you hear, feel, smell and almost taste the events of the day.
F+W Media announced that it plans to acquire a sewing vertical complete with retail locations and a digital content portal—The Sewing Studio and LoveSewing.com will join the F+W family effective May 1.
There are about 300 million people who live in the United States, almost a third, or 78 million, of whom are baby boomers.
People magazine is best known for its coverage of celebrities, gossip and entertainment, but the brand has begun edging deeper into the general lifestyle category with the introduction of a new editorial project that rolled out last week.
LinkedIn, the social network for business professionals, has acquired content curation platform Pulse for $90 million, a move that edges the social network deeper into the publishing space.
Yesterday Bloomberg Businessweek reported on a brilliant idea by a Korean tech entrepreneur and magazine professional: Won Hee Chang has developed a strategy for possibly "coercing virality"
Diversified Communication’s president and CEO Nancy Hasselback may have announced last week that she will retire in June, but she’s not exiting the company without adding to its growth: The company announced Thursday that it has acquired two new businesses in the print,