House Beautiful has come a long way in its 117-year history, and the publication is now offering its advertisers more, too. Over the next year, it will be slowly rolling out a highly integrated advertising campaign, complete with print, online, tablet, social, live events and mobile media support.
Articles by TJ Raphael
As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and treating each as equally valuable mediums for its business model.
Since partnering with The Weather Channel in November 2011, Prevention editors have appeared on-air almost a dozen times with video extras and corresponding content appearing on weather.com and prevention.com.
Make magazine is harnessing the power of Google through a new interactive campaign that leverages a variety of aspects from social media,
For more than 35 years, magazine media professionals have come together to at the FOLIO: Show, the largest magazine industry event—three times larger than the next-closest event,
Zimbio Inc., parent company of Zimbio.com and StyleBistro.com, has a network that reaches an audience of more than 30 million global monthly readers across the fashion,
Penton Media’s American City & County magazine, a monthly b-to-b publication serving the state and local government markets, is driving audience development and ROI with virtual events.
In an era when the focus is overwhelmingly on digital media, a surprisingly robust number of print titles have launched in 2012—more than 130,
July 12 will mark the first of a series of meetings designed to develop a code of conduct aimed at providing transparency in how companies providing applications and interactive services for mobile devices handle personal data.
Edgell Communications, a b-to-b media company with nine print publications and over sixteen face-to-face events, is expanding its business with the introduction of Edgell Mobile Services (EMS).