Women’s Health Steps Up Social Sharing of Content
On the heels of a social summer, Rodale’s Women’s Health is looking to get even more engagement momentum through a variety of community outreach strategies aimed at cultivating its audiences.
Articles by TJ Raphael
The Growth of a Regional Magazine Company: Open Sky Media
After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011.
The Business of Politics: Examining RNC & DNC Convention Dailies
It’s an occasion that comes around once every four years—the Democratic and Republican National Conventions. Not only is it a race for the presidency, but a business opportunity for publishers looking to get their brand in front of the conventions’ combined 12,000 delegates and 85,000 total visitors from all 50 states, the District of Columbia and five territories.
Louisiana Sportsman Magazine Strikes Brand Partnership With State Lottery
Regional hunting and fishing title Louisiana Sportsman is having some luck with a new campaign developed in partnership with the Louisiana Lottery—more than 1.2 million scratch off tickets with the magazine’s logo and imagery are being sold in 1,900 retail outlets around Louisiana from August through November.
Backstage Ties Print and Digital Together with Redesign
The niche magazine for the performing arts community, Backstage, has redesigned its print publication and website in an effort to stay ahead of its competition and a bit ahead of the curve—a move that seems to be working,
MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials
In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines.
MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials
In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines.
Working Mother Takes Media, Event Portfolios Global
With events making up at least a third of its revenue, Working Mother, part of Bonnier Corporation’s Working Mother Network,
MPA Selects Mary Berner to Replace Nina Link as President, CEO
The MPA, the Association of Magazine Media, has selected a new leader after 13 years—Mary Berner will replace outgoing Nina Link as the group’s new president and CEO effective September 17.
UBM Tech Shuffles Executive Team
UBM Tech’s global media business providing information, events, data services and marketing solutions to the technology industry has announced a new executive team and several promotions.
