With mergers and acquisitions now hitting prerecession levels, it’s no surprise that Metrocorp Inc., the publisher of Boston and Philadelphia magazines,
Articles by TJ Raphael
In the New Year, regional media company Yankee Publishing, Inc. welcomes some new additions—the company has acquired the entire portfolio of McLean Communications,
A week from today, Jim Bankoff, chairman and CEO of Vox Media, will take the stage at FOLIO:’s premiere annual conference: The MediaNext Show.
While it is a tough time to be a magazine publisher, it’s equally as exciting. It is true that the media environment is changing, but so are the companies that give it life. From mobile advertising to social media, exploring what’s on the horizon for our industry will be the key focus of FOLIO:’s annual conference, the MediaNext Show.
If content is king, then content marketing is a king’s trade. According to new research from the Content Marketing Institute and MarketingProfs,
Publishers might be finally getting a grasp on the changing media landscape, new data from the Alliance for Audited Media (formerly the Audit Bureau of Circulations) shows.
Integrated action and experience codes within the pages of a magazine are just one of the many ways publishers are connecting print to digital. As the technology gets used more, publishers are identifying what works and what doesn’t.
Developing a content syndication partnership with a larger brand can have long-term benefits that extend beyond the day, week or month your publication’s copy is housed on another site. Introducing readers to your brand via an already trusted source can help create and reach new readers that your title may have never captured.
NEW YORK—At MPA Digital’s Social Media Summit Thursday, Ethan Grey, vice president of digital with the association, revealed results from its latest study slated to be released in January.