If your audience is everywhere, should ads be too? Cross-platform media sales can work much better than a single type of buy all on its own. At Folio:’s annual conference for publishing professionals, the MediaNext Show, Chuck Richard, vice president and lead analyst at research firm Outsell, shared insights and provided best practices for cross-media campaigns.
Rodale Inc. is edging into 2013 on a high note, with its brands up 17 percent in March ad pages year-over-year,
Backstage, the niche magazine for the acting and modeling community, is expanding its scope with the acquisition of Sonicbids, a social music marketing platform that connects bands,
When there’s a hole in your marketplace, you fill it. That’s the attitude of Jay DeWitt, president of 10 Missions Media, the company that introduced the 100,000-circulation title Ratchet+Wrench in July 2012.
MAGSTATS
The publishing industry is looking toward technology communities to foster innovation around mobile products. While the concept doesn’t seem like something new,
Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content.
Stack Media, Inc. was founded in 2005 as an athletic print publication, but it’s come a long way in the last eight years with a teen readership in print that now tops 4.88 million per issue.
The brand footprint of Hearst’s Elle magazine just got a little bigger. The publication, which already has a global circulation of 6,560,000 and 21 million readers across 44 editions,
Nowadays, publishers are looking for more and more opportunities to capitalize on existing and new audiences. Brand extensions through special interest publications (SIPs) are just one of the valued ways publishers are generating additional revenue from consumers and advertisers,
