Articles by TJ Raphael

The “Multiplier Effect” on Cross-Platform Ad Sales

If your audience is everywhere, should ads be too? Cross-platform media sales can work much better than a single type of buy all on its own. At Folio:’s annual conference for publishing professionals, the MediaNext Show, Chuck Richard, vice president and lead analyst at research firm Outsell, shared insights and provided best practices for cross-media campaigns.

Ratchet+Wrench

When there’s a hole in your marketplace, you fill it. That’s the attitude of Jay DeWitt, president of 10 Missions Media, the company that introduced the 100,000-circulation title Ratchet+Wrench in July 2012.

3 Tips for Custom Video Launches

Article categorized in News |

  Stack Media, Inc. was founded in 2005 as an athletic print publication, but it’s come a long way in the last eight years with a teen readership in print that now tops 4.88 million per issue.

AMI and USA Today Enter SIP Partnership

  Nowadays, publishers are looking for more and more opportunities to capitalize on existing and new audiences. Brand extensions through special interest publications (SIPs) are just one of the valued ways publishers are generating additional revenue from consumers and advertisers,

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