Direct selling and custom programs lead efforts in a period of experimentation.
Articles by Steve Smith
The growing brand is looking well beyond its magazine to drive revenue.
Since the concept of digital magazines surfaced more than a decade ago, it has remained unclear when, where, how and even whether consumers really wanted a print-like experience on digital screens.
In founding SPIN (1985), Gear (1998) and acquiring Discover (2005), the relentlessly provocative Bob Guccione Jr. has poked at the music,
[This story originally appeared on Folio: sister site Minonline.com]
As Folio:’s sister brand min recently reported, Google’s online dominance of digital ad revenue is even more pronounced on the mobile platform.
*Editor's Note: This story originally appears on FOLIO: sister site minonline.com.
Editor's Note: This story originally appears on FOLIO: sister site minonline.com.
*Editor's Note: This story originally appears on FOLIO: sister site, minonline.com.
The magazine industry’s faith in the future of tablets is not easing up, even though advertiser support for digital editions has been slow in coming and these platforms still represent a small fraction of overall distribution for most books.