Magazine Brands Credit Video for Increased Social Engagement
Numbers show that consumer attraction to sight, sound and motion is undeniable.
Articles by Steve Smith
Alexa and Hearst Team Up on ‘Voice-First’ Brand
Magazine media is finding a number of pioneering use cases for ambient computing.
Time Inc.’s Well Done Smiles Its Way to 500-Million Views
The company's social video brand offers a massive reach for advertisers.
DACA, Disaster and Star Power Boost Twitter Engagement
News wasn’t the only thing intriguing users in September.
Time Spent: What the KPIs Are Telling Us
Today’s hot metric is next week’s old news as intel continues to evolve.
5 Lessons Learned From an App That Failed
Clammr may have shuttered its app, but its tech offers important lessons for media as audio becomes an increasingly important channel in ambient computing.
Bucking the Trend: Some Brands Find a Pulse in Print, Desktop
While many believe print is in a long, slow death spiral, magazine formats have not fully ceded to video hegemony or mobile monopolization just yet.
How Magazine Media is Squeezing Revenue From Social
Direct selling and custom programs lead efforts in a period of experimentation.
Domino Adopts An Omnichannel Mindset
The growing brand is looking well beyond its magazine to drive revenue.
Is Magazine Binging a ‘Thing’ Yet?
Since the concept of digital magazines surfaced more than a decade ago, it has remained unclear when, where, how and even whether consumers really wanted a print-like experience on digital screens.
