Articles by Stefanie Botelho

Taunton Press Promotes EVP/CFO Tim Rahr to President

Article categorized in News |

Enthusiast consumer publisher Taunton Press taps Tim Rahr as its new president. Rahr, who has served as executive vice president and chief financial officer with Taunton since 2005, succeeds Sue Roman. These changes are effective immediately.

Microsoft Invests $300 Million in Upcoming Barnes & Noble NOOK Spinoff

Article categorized in News |

After announcing plans to possibly spin off its NOOK business in January, Barnes & Noble enters into a partnership with Microsoft. The tech company invested $300 million in the new subsidiary (currently under the working title NewCo), a post-money valuation of $1.7 billion, equating to a 17.6 percent equity stake. Barnes & Noble retains an 82.4 percent ownership of the new subsidiary.

Honing App Marketing Strategies

For many publishers, 2011 was consumed by app development, vendor negotiation and choosing platforms to offer the freshly hatched products on. Fast-forward to 2012, and these apps are more or less ready to be pushed out to the masses. Here, FOLIO: speaks to two publishers about the strategies, wins and hesitations behind bringing a profitable app business to fruition.

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