Articles by Stefanie Botelho

Hearst’s Kimberly Lau Named VP/GM of Atlantic Digital

Article categorized in News |

Atlantic Digital finds its new vice president and general manager in Kimberly Lau. Lau, who was Hearst's vice president of business development and partnership relations, will take over much of the role M. Scott Havens held before he was named senior vice president of finance and digital operations.

Facebook to Launch App Center

Article categorized in News |

Just in case publishers didn’t have enough platforms to push their apps through already, Facebook is jumping into the game with the debut of its App Center.

Seventeen Under Fire

As long as there has been celebrity culture, there have been women griping about the unobtainability of airbrushed perfection. The latest controversy is led by 14-year-old Julia Bluhm,

The Expanding Role of Printers

With the race on for expanding magazine brands onto a variety of platforms, particularly the kind that don’t involve paper, printers are finding new ways to serve clients and draw in new revenue. Some of these tactics include launching multiplatform services, in addition to combining digital and print solutions for a one-stop shop for publishers.Digital Diversification

The Value and Models Behind Experiential Events

Article categorized in News |

While digital revenues have been growing the fastest for consumer publishers, commanding an increasing amount of attention and resources, events are another solid segment that are attracting interest from consumers and advertisers alike, further diversifying a publisher’s product plat

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