Articles by Stefanie Botelho

How to Choose and Apply Social Media Tools

Article categorized in News |

Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere.

M&A Up 14 Percent in First Half of 2011 from Last Half of 2010

Article categorized in News |

Mergers & acquisitions in the media and marketing services sector may be up in volume by 14 percent, but the real jump occurred in transaction value, up 67 percent from $17.3 billion in the last half of 2010 to $28.9 billion in the first half of 2011, according to investment banking firm Berkery Noyes.

British Newspaper News of the World Folds

Article categorized in News |

After the latest controversy broke in a string of revelations concerning phone hacking conducted by editorial staff, British newspaper News of the World is folding. News International’s chairman and deputy COO of News Corp. James Murdoch says that Sunday will be the last edition of the newspaper.

How to Choose and Apply Social Media Tools

Article categorized in News |

Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere.

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