BPA Worldwide, the consumer and business media auditing company, reports that out of 97 periodicals monitored, National Geographic Kids leads with subscription sales,
Articles by Stefanie Botelho
In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings.
Since the news initially broke that British newspaper News of the World staff had continuously hacked into phone systems to scoop stories,
In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform.
MAGSTATSIssue: July/August 2011, V72 Frequency: Bi-MonthlyLaunched: 1999Circ: 85,000Publisher: Visionaire PublishingArt Director: Sandra KangEditor-in-Chief: Stephen Gan
Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways.
At the Yale Publishing Conference, which took place last month in New Haven, CT, big names in magazine publishing were in attendance, both as students and teachers.
comScore, a digital analytics provider that measures online ads and audiences, is set to acquire AdXpose, an analytics firm. AdXpose provides publishers and advertisers with real-time feedback on the performance of digital advertising campaigns.
Jed Horowitz is now financial companies editor at Reuters; before this, Horowitz was wealth management editor with the news publisher. Liana Balinksy-Baker, a former intern at Reuters, is now a reporter with the technology, media and telecommunication team.
Today, working with staff to produce quality content is only a portion of what it takes for editors to create a winning digital presence.