If audience developers needed more of a reason to closely maintain subscription databases, The Economist can serve as a prime cautionary anecdote.
Articles by Stefanie Botelho
In August, Penton Media announced it would be shuttering converting and package-printing magazine Paper, Film & Foil Converter [PFFC]. The magazine had an 84- year run: it debuted as The Envelope Industry in 1927 before rebranding as PFFC in 1953.
In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the problem.
In July, Meredith Corp. launched its Engagement Dividend program, a guaranteed ROI investment partnership for select advertisers. Already, Meredith has met with over 100 companies (which equates to even more brands) about a possible partnership in the program.
The regional magazine sector continues to expand as new publication Arlington Magazine debuts this month.
Andy Sareyan, former executive vice president of consumer brands and chief brand officer with Meredith, is slated to join the Atlantic Media Group as executive vice president.
Augusta, Georgia-based Morris Visitor Publications (MVP) expands its Alaska portfolio with the acquisition of Where Alaska from Toronto, Canada publisher St.
In addition to Liz Vaccariello’s new roles of chief content officer and editor-in-chief of Reader’s Digest, RDA also names Jan Studin as VP,
As many publishers add e-commerce to their lists of services for readers, some are finding new career options in the buzz-filled sector.
Meredith Corp. announced that it has agreed in principle to buy the print and digital assets of Every Day with Rachael Ray from Reader's Digest Association.