Free samples, whether from a grocery store, makeup counter or a newsstand, are largely welcomed by consumers. Give people a chance to sample great products without putting down a dollar and watch the line of waiting customers curve around the block.
Articles by Stefanie Botelho
Another tablet contender is unveiled: Barnes and Noble’s NOOK Tablet. The Tablet is retailing for $249, and the price point on the original NOOK Color will be bumped from $249 to $199.
New York – At the 2011 FOLIO: Show, Time Inc. Lifestyle & Style and Entertainment Groups digital president Fran Hauser shared insights into the publisher’s digital success.
New York - We asked them for five, and they gave us ten. At the 2011 FOLIO: Show today, Golf Digest associate editor Ashley Mayo and Summit Business Media group editorial director James Green shared some of the best content tools to manage workflow. Here’s what made the cut for social media, tracking and team sharing tools.
After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content.
The theme of this year’s American Business Media Executive Forum was paid content, and vets from every facet of the b-to-b industry were on hand to offer guidance and lessons from the field.
After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.’s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3.
Regional pub Northshore magazine announces a frequency increase, upping from six to eight issues annually. According to Rick Sedler, president of parent company RMS Media Group and publisher of the magazine,
At the ABM Executive Forum in Chicago, executives from all facets of the b-to-b world are on hand to discuss what's top of mind for the majority (if not the entirety) of the industry: monetizing content.Part of the discussion included lessons learned from the consumer side of the business.
In another step for its “master brand strategy”, the Reader’s Digest Association is exploring a possible sale of its Allrecipes property.