Articles by Stefanie Botelho

For the Unbeatable Price of Free…

Free samples, whether from a grocery store, makeup counter or a newsstand, are largely welcomed by consumers. Give people a chance to sample great products without putting down a dollar and watch the line of waiting customers curve around the block.

10 Essential Content Tools

Article categorized in News |

New York - We asked them for five, and they gave us ten. At the 2011 FOLIO: Show today, Golf Digest associate editor Ashley Mayo and Summit Business Media group editorial director James Green shared some of the best content tools to manage workflow. Here’s what made the cut for social media, tracking and team sharing tools.

Seven Paid Content Myths

At the ABM Executive Forum in Chicago, executives from all facets of the b-to-b world are on hand to discuss what's top of mind for the majority (if not the entirety) of the industry: monetizing content.Part of the discussion included lessons learned from the consumer side of the business.

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