Self’s Social Campaigns Go Deep
April was a record-breaking month for Self.com, as the site reached 4.3 million unique visitors, 30 million page views and an average session length of 8 minutes.
Articles by Stefanie Botelho
Revolver Channels Facebook for Golden God Promotion
Revolver, a NewBay Media title, held its fourth annual Golden Gods event this spring. The awards ceremony honoring the best in alternative rock, heavy metal, athletics and more took place on April 11th in Los Angeles.
Women’s Health Olympic Twitter Takeover
At Rodale’s Women’s Health, social media is an intrinsic part of the magazine’s culture. Publisher Laura Frerer-Schmidt recalls that when she first joined the publication 10 months ago, WH’s Twitter feed had about 500,000 followers.
Face Up: Newsweek
MAGSTATS
Profiles in Social Media Marketing
At this point, social media has moved way beyond simply being a channel to build an audience that interacts with a brand through frequent content updates.
UPDATE: Salesforce.com to Acquire Buddy Media for $689 Million
After the news broke via AllThingsD last week, Salesforce.com officially announces it will acquire Buddy Media for approximately $689 million, paid in cash and salesforce.com equity.
New Developments in Marketing Services
Marketing services caught fire in 2011, with major b-to-b and consumer publishers, and even regional media companies getting in the game. A new revenue stream from advertisers outside print pages excited publishers, as ad pages aren’t recovering the way initially hoped.
Men’s Health Preps iPhone Magazine App
On the heels of Adobe’s Content Viewer debut, Rodale’s Men’s Health brings its content to the iPhone. Though the publication already has a portfolio of one-off apps available for the platform,
Reports: Salesforce to Acquire Buddy Media for More Than $800 Million
In a deal said to be worth over $800 million, CRM provider and cloud computing company Salesforce will purchase social media software provider Buddy Media.
New York and Dwell Partner for Upcoming Print Publication, Event
In a collaboration that will play out in person and in print, New York and Dwell partner to bring design to a greater audience.
