Articles by Stefanie Botelho

Women’s Health Olympic Twitter Takeover

At Rodale’s Women’s Health, social media is an intrinsic part of the magazine’s culture. Publisher Laura Frerer-Schmidt recalls that when she first joined the publication 10 months ago, WH’s Twitter feed had about 500,000 followers.

New Developments in Marketing Services

Marketing services caught fire in 2011, with major b-to-b and consumer publishers, and even regional media companies getting in the game. A new revenue stream from advertisers outside print pages excited publishers, as ad pages aren’t recovering the way initially hoped.

Men’s Health Preps iPhone Magazine App

Article categorized in News |

On the heels of Adobe’s Content Viewer debut, Rodale’s Men’s Health brings its content to the iPhone. Though the publication already has a portfolio of one-off apps available for the platform,

Page 2 of 4912345...102030...Last »