“The new battle is for SOM – share of mind,” John Loughlin, EVP/GM of Hearst Magazines, told attendees at the min day Digital Summit in New York City yesterday.
Articles by Stefanie Botelho
To conclude min day's Digital Summit at the Grand Hyatt in New York City this week, three digital publishing executives shared actionable tips on how to ramp up revenue, regardless of company scale.
New York - At the min day Digital Summit today (presented by FOLIO: sister publication min), publishers and technology providers are on hand to commiserate about trials and victories in the digital space.
MAGSTATSIssue: November 2011 Frequency: 10 issues per yearLaunched: 1985Circ: 400,000Publisher: CFO PublishingArt Director: Robert LesserEditor-in-Chief: Scott Leibs
In its quarterly survey, Mediafinder.com reports 200 magazines launched in the first nine months of 2011. This number is a fair jump from the same period in 2010, in which 176 magazines debuted.
Despite efforts in 2011 for the digital advertisement sector (including premium ad launches by brands like Hearst), audience consumption is still faltering.
In a major magazine publisher first, Conde Nast launches a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Conde’s entire digital portfolio will be available at the time of the exchange’s launch.
In the wake of its recent announcement to convert to an all-digital portfolio, Ziff Davis Enterprise realigns its eWEEK editorial staff. This translates to the division of eWEEK editor-in-chief duties between two staffers: Scott Ferguson and Chris Preimesberger.
“We believe contextualized commerce is the future,” says Michela O’Connor Abrams, president and publisher of Dwell. “We believe everybody, no matter from which point they’re starting, now is going in that direction.”
At a time when many magazines are either lowering prices or giving away content, New York Magazine is choosing another route.