The 84th Academy Awards are taking place this Sunday, February 26, and the magazine industry is taking note. Vanity Fair cashed in on the upcoming Awards with its March Hollywood issue,
Articles by Stefanie Botelho
American Business Media found its 2012 Timothy White Award honoree in Tom Shoop, editor-in-chief and vice president with Government Executive Media Group.
In addition to a new portfolio of magazines, Hearst also inherited ELLE’s partnership with the Style Coalition blog network during its 2011 Hachette acquisition.
As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers are getting in the game.
As publishers are quickly realizing, the digital conversion does not end with tablet-ready editions. 2011 was deemed “the second year of the iPad,” but 2012 is shaping up to be the advent of the mobile content focus (read: both tablet and smartphone-ready Web content).
Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011.
Aveda and the Green America Better Paper Project named the winners of the 2012 Aveda Environmental Award for Magazines. Dirt Rag,
“If you’re going to have a magazine in 2012, there better be a point to it,” says Mike Albanese, publisher of SPIN.
Time Inc.’s Sunset welcomes Kitty Morgan as editor-in-chief of Sunset. She comes from Better Homes and Gardens, where she was executive editor.
The Hollywood Reporter and Billboard magazines, two Prometheus Global Media titles, signed on for content distribution through the Associated Press today. The content will be made available on the AP beginning this month.