Articles by Stefanie Botelho

Real-Time Advertising Bidding Offers Publisher Control

Article categorized in News |

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers are getting in the game.

HTML5: Assessing the Promise

Article categorized in News |

As publishers are quickly realizing, the digital conversion does not end with tablet-ready editions. 2011 was deemed “the second year of the iPad,” but 2012 is shaping up to be the advent of the mobile content focus (read: both tablet and smartphone-ready Web content).

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