Articles by Stefanie Botelho
Writing for the Web, social media and digital skills in general are a given these days for any magazine editor. As Betty Wong, Fitness editor-in-chief, noted in her reply to our invitation to contribute to this piece, “The craft of magazine-making comprises just a fraction of my day.” Indeed, an editor is as much of a new product developer and marketer as he or she is a wordsmith.
IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences.
Disqus is revamping its services, aiming for a stronger, leaner and more social platform for audience members to interact with online content.
Hearst’s Food Network Magazine plans to hike its rate base twice in the coming year. The January/February 2013 issue will mark an increase from 1.45 to 1.5 million,
It looks to be a good time for tech investments, with enterprise marketing company Unified receiving $10 million from Conde Nast parent company Advance Publications.
Hearst can’t catch a break. Shortly after the dust settled (more or less) around the Seventeen/Photoshop controversy, a new crusade against another female-centric title (Cosmopolitan) began.
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners.
Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space.
A couple years ago, Forbes broke ground on what it calls its “most significant re-architecture” in its 90-plus years of existence. The goal, according to chief product officer Lewis D’Vorkin, was to “increase the interaction between content creators, audiences and marketers.”