Northstar Travel Media announced that Bob Sullivan has been promoted to president of the Travel Group from executive vice president.
Articles by Samantha Wood
Andy Wright is now publisher at The New York Times Magazine. He was previously senior vice president of advertising at The New York Times.
Julia Turner has been named editor-in-chief of Slate. She joined Slate in 2003 and most recently worked as deputy editor since 2008.
Farm Journal Media has created the AgWeb App Finder to help its audience of farmers find and select Ag-related apps. The mobile-optimized site can be accessed on desktop, tablet or other devices.
Emmis Publishing named Brian Sweany editor-in-chief of Texas Monthly. He has worked at the magazine since 1996, most recently as senior executive editor.
A recent study released by GfK MRI Starch Advertising Research found that ad recall on tablets is equal to print magazines.
Dean Praetorius has left his role as director of trends and social media at The Huffington Post to join Gary Vaynerchuk in a new startup project.
Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online video offers, as well as best practices for optimizing viewer engagement.
You can lead a horse to water, but you can't make him drink.The same holds true for your audience-you can invest as much as you want into digital bells and whistles, but that doesn't mean your audience will use them. Knowing your readers' core behaviors and tactically building digital elements off of them can save a lot of wasted effort.