3 Publishers Share a Page From Their Experiential Marketing Playbooks
While magazines continue to scramble for new revenue streams, events are proving that they can tick off multiple boxes.
Articles by Ryan Derousseau
Leadership Briefs: 3 Execs on Navigating Challenges in New Roles
Profiles in creative leadership, from indie mags to nationwide publishers.
Email, Search and Social: What’s Old and New in Content Distribution
Experts from Nat Geo, North Coast Media and TechTarget tell us how they're honing their engagement strategies.
Publishers Talk Vulnerabilities and Opportunities on Final Day of Folio: Show
Across all topics covered on the Folio: Show's main stage, speakers agreed that now is the time to take a chance.
Folio: Show Dives Deep Into Data on Opening Day
With hours of programming on a number topics, data was at the crux of nearly every conversation.
Data Versus Creativity: The Publisher Perspective
Industry insiders weigh in on one of the biggest debates in advertising.
How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds
Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change.
Magazine Covers Sell Your Brand, Not Your Issues
As newsstand sales decline, cover design is now more about catching eyes online than on the street.
Making Paid Content Work in Digital Media
Wired, The Wall Street Journal, and TheStreet share their ambitions and models for success in the new subscription business.
City Magazines Fill the Newspaper Gap
An appetite for hyper-local journalism hasn’t diminished, despite digital media’s disruptive impact.
