Data Versus Creativity: The Publisher Perspective
Industry insiders weigh in on one of the biggest debates in advertising.
Articles by Ryan Derousseau
How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds
Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change.
Magazine Covers Sell Your Brand, Not Your Issues
As newsstand sales decline, cover design is now more about catching eyes online than on the street.
Making Paid Content Work in Digital Media
Wired, The Wall Street Journal, and TheStreet share their ambitions and models for success in the new subscription business.
City Magazines Fill the Newspaper Gap
An appetite for hyper-local journalism hasn’t diminished, despite digital media’s disruptive impact.
Are Distrust and Business Models Changing Journalism?
New forces are threatening journalism and forcing writers and editors to adapt to a new set of norms.
Closing the Gap: How Magazine Media is Solving for Print Losses
Time Inc., New York Media and Atlantic Media offer three unique solutions.
