Optimizing Your Double Postcard Direct Mail Tactics
Whether you think direct mail is making a comeback or it never went away, the truth is publishers are returning to direct mail.
Articles by Roy Beagley
Telemarketing: A Splendid Circulation Source
Talking to your customers is always a good thing, and at the moment telemarketing seems to work very well for many publishers—but be careful as you can overstay your welcome.
To Test or Not to Test—That’s Never the Question
Whenever you do a promotion, it is always worthwhile building in a test—you can learn so much from testing and there are so many different things you can try.
To Scan, or Not to Scan? That Is the Question
I got quite a few phone calls this past week from fellow circulators concerning the article that was posted on Audience Development’s website last week on action code response rates exceeding direct mail rates.
