Whether you think direct mail is making a comeback or it never went away, the truth is publishers are returning to direct mail.
Articles by Roy Beagley
Talking to your customers is always a good thing, and at the moment telemarketing seems to work very well for many publishers—but be careful as you can overstay your welcome.
Whenever you do a promotion, it is always worthwhile building in a test—you can learn so much from testing and there are so many different things you can try.
I got quite a few phone calls this past week from fellow circulators concerning the article that was posted on Audience Development’s website last week on action code response rates exceeding direct mail rates.