In my last post, I talked about how to match your digital magazine’s features with your audience. Here, I’ll carry that forward into measurement.
Articles by Roy Beagley
More and more publishers have a digital version of their magazines and if you are about to embark upon the digital road,
Harlan Hogan said “you never get a second chance to make a first impression,” which is almost as annoying as “there is no ‘I’ in team,” but even more annoying is both these sayings happen to be true.
One of the best ways of reaching your market is via your own website. I know this sounds obvious, but it always surprises me the number of controlled magazines that do not have a new subscription offer on their site.
For good or for ill, digital is here to stay. I have no doubt it is good for many readers,
Over the past few years, the word “digital” has gone from merely denoting a replica of a print magazine to just about anything you do electronically.
If you are working on a publication with a November audit cycle and you still have to get more orders,
Despite best intentions, it seems as though response to email efforts is still difficult to predict. Quite why this is,
A few weeks ago, we reviewed some of the things you can do with gift offers, especially within your own magazine,
There is a great temptation to use all things new in promotions and ignore the old—the wise circulation manager and audience developer will not fall into this trap.