User comments are just another form of social media.They’re a way to connect readers with writers and with each other. They’re a way to extend a story and drive interest through conversation.Comments can be critical though; even rude or racist as they approach the apex of Godwin’s law. And they’re on your site, published under your brand.
Articles by Michael Rondon
Like the media itself, telemarketing has changed—and it goes beyond cross-selling. FOLIO: talks to two companies who have tapped the reliable medium for an exciting new stream of revenue.From Discounting to Demos
Flipboard has officially made the leap from consumer to creator with the launch of its 2.0 version, but has taken steps to solidify its bottom line at the same time.
Foreign Affairs will cover topics like crises in the Middle East, arms treaties and international law--and now they're writing about Game of Thrones.
The Alliance for Audited Media (AAM) introduced several new reporting guidelines following its most recent board of directors meeting.
Despite an optimistic forecast, the year-end numbers show growth slowed for the exhibition industry in 2012. Business grew 1.5 percent overall, lagging behind a 2.2 percent growth rate of GDP, according to the Center for Exhibition Industry Research (CEIR) Index released today.
Cloud-based CMS, ecommerce and CRM services provider ePublishing has acquired Next-Tech Markets and its advertising network of business publishers.Terms of the deal were not disclosed.
NEW YORK--Innovation was on display as the b-to-b publishing industry gathered for the 59th annual Neal Awards of the Association of Business Media (ABM) Tuesday af
Nielsen Holdings NV has hired an investment bank to explore a sale of its tradeshow and event wing, Nielsen Expositions, multiple sources are reporting. Nielsen Expositions President David Loechner declined comment.
Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers.Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study.