Inside Diversified’s Latest Focus Group Initiative
An evolution of the audience survey that can yield major returns.
Articles by Michael Rondon
Balancing Church-and-State In Custom Content
Afar and The Fader are taking different approaches to keep custom content aligned with their brand voice.
Wenner Lays Off More Than a Dozen Staffers
Cuts spread across titles, roles; no further layoffs coming.
How Evolve Media Is Getting Into the Luxe Market
Company buys Martini Media, to build luxury publishing division.
BNP Media Buys Architectural Record
Engineering News-Record, SNAP also included in the deal with Dodge Data & Analytics.
USPS Exigent Rate Hike Nullified…Sort Of
Magazine publishers get a win in court, but uncertainty over timing remains.
3 Things You Need To Know About PwC’s Magazine Media Outlook
Digital growth coming, B2B magazines could strike it big in new markets.
How Garden & Gun Came Back, And Now Thrives
A Q&A with Rebecca Wesson Darwin of Garden & Gun.
Active Interest Media Buys Direct Mail Service
New unit bolsters AIM’s trade offerings in important outdoor segment.
Purch Lands $135 Million In Series C Funding
Dollars will fuel strategic acquisitions, organic growth.
