Perspectives on scale from two publishing CEOs.
Articles by Michael Rondon
Publishers are using new methods to give advertisers a better picture of ROI.
Company goes to existing shareholders.
Trevor Kaufmann to run the joint company.
Latest audits for AAM, BPA show slow adoption.
Move targets growing, wealthy demographic.
Winners (Allrecipes) and losers (the newsstand) from the first half of 2015.
Company provides updates on Advanstar integration, events first strategy, executive changes.
Exigency rate recovery limit increased, will continue until next spring.
Mag group’s ad revenue up 3 percent, led by acquisitions, partnerships.