Lately all you read about is how it’s necessary to have an understanding of how your marketing affects your data and vice versa.
Articles by Meg Estevez
As we find ways to get our digital editions opened by our audience on any platform, we also need to understand the level of engagement we have within the digital editions.
With the new year well under way, one item that has been of focus to the audience development department at NewBay Media is lead generation.
We’ve been focusing on fine tuning our 2014 integrated marketing campaigns here at New Bay Media. When I thought about how to start this process it occurred to me that when we think about an integrated marketing campaign we usually figure that it’s for our brands with a paid model and mostly for new business.
What should a metrics report include? One thing is for sure: it needs to be more than what we report in our BPA statements.
How do you decide whether to bundle print and digital subscriptions? Some say that we need to stop offering separate print and digital subscriptions so the audience can get used to the idea of reading magazines digitally.
Once we are set with our digital subscription offers and people start subscribing—the calls, emails, and Facebook post complaints start pouring in.
It’s easy to understand what a print magazine is. When our readers sign up for a print subscription they know what they’re going to get.