Back in 2002, when the digital strategy for most publishers still revolved around posting magazine stories to Web sites, the Financial Times adopted a strategy that previewed what was to come: charging online readers for content.
Articles by Matt Kinsman
Ad networks are an easy way for publishers to generate ancillary revenue online, but the ubiquity of those same ad networks is also driving down the price of online advertising.
MAGSTATSRedesign Effetive with: August 2010 IssueFrequency: MonthlyLaunched: 1986Circ: 562,569Publishing Company: Source Interlink MediaCreative Director: Kelly Murphy
Executive and ownership changes are coming fast and furious in the consumer magazine world. The summer kicked off with Hearst Magazines announcing Cathie Black was moving to chairman, to be replaced by former Condé Nast group president David Carey (Condé Nast consumer marketing group president Robert Sauerberg then became president of the company).
The iPad is a game changer and the release of other tablets in the future will continue to advance digital publishing.
Good news for the magazine industry: Apple is developing a digital newsstand that would allow publishers to sell magazines across the iPad and possibly other Apple devices. The focus will be on subscriptions rather than single copies.
Legal publisher ALM has reorganized its editorial structure, placing the national news staff—which formerly operated under a brand structure—into cross-platform content teams focused on seven topics: large law firms; in-house counsel; national legal news; litigation;
With some exceptions, online video has proven to be a more effective editorial tool than revenue stream for magazine publishers.
Earlier this month, Zinio launched a product extension to its UNITY platform that includes branded apps for the Apple iTunes App Store.
How many marketing e-mails does your company send out each day?