Articles by Matt Kinsman

Competitors, Neighbors, Partners

For Jerry Powers, president of SoBe News Inc., the publisher of Ocean Drive and other party-pic heavy regional luxe titles, the idea of expanding into glitzy Las Vegas was too tempting to ignore.

Diluting the User-Gen Kool-Aid

Community publishing," "user-generated content" and "social networks" may be the latest buzz online but they are not new concepts to the magazine industry. Reiman Publications, part of Reader's Digest, has relied on user-generated content since its founding in 1965.

Carrigan Describes Multimedia Evolution at IDG

IDG Communications president Bob Carrigan advised publishers to experiment now, because "the days of 20 percent and 30 percent growth online won't last forever," during a lunch presentation sponsored by RMS called "The Roles of Online and Multimedia Content" at the Folio: Publishing Summit this week.

When Blogs Go Bad

Few examples of blogging gone wrong are as prominent as the recent case of Jim Zumbo, former hunting editor of Time Inc.’s Outdoor Life the second largest outdoor magazine in the U.S.

The Acquisition Experience

While there are certain guidelines to conducting successful acquisition integration, there is no standard template. Each deal brings unique challenges. Folio: spoke with publishing executives on how they dealt with issues that didn't come up in due diligence.

Taking the Next Step with Web Design

As the industry moves deeper into so-called "Web 2.0," the role of the Web site is changing. By now we all know it's a cardinal sin to just regurgitate magazine content on the Web site, or look to the Web simply as a source for print fulfillment. Web sites have not only become standalone content vehicles but in many cases, the first stop for readers.

The Repositioning Rulebook

When Peggy Walker took over as president and COO of Vance Publishing in April 2005, it was a time of big changes for the company. As with many publishers, the brutal ad recession of 2001-2004 forced Vance to re-evaluate the largely decentralized approach it had taken since its founding in 1937.

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