Articles by Matt Kinsman

USPS Performance Indicates Rough Year Ahead

First Class Mail volume declined in the first fiscal quarter of 2008, while Standard Mail, which typically makes up for the decline in First Class, also fell, raising a red flag of warning about the stability of the entire USPS rate structure.

Selling Digital Editions

Article categorized in News |

Early versions of digital magazines got a bad rap, thanks to static facsimiles and awkward reader tools that did little to improve the reader experience over print. However, digital editions have been evolving, becoming more seamless with online and offering new opportunities with search and archiving.

It’s Not Easy Being Green

"Green issues" printed on recycled paper and devoted to environmental themes run the gamut from Plenty to Vanity Fair (although only about 100 magazines have converted to recycled paper full time, according to the Magazine Paper Project).

Urban Sprawl

The city and regional magazine market continues to flourish—from large urban markets to suburbs and small towns—even as competition grows rapidly and even though they are largely focused on print.

Job-Hunting in ‘08

Frustrated by the mainstream media approach to politics, Ryan Sholin, a grad student in the School of Journalism & Mass Communications at San Jose State University, launched a blog (

2008: The Tipping Point is Here

No, not that tipping point, where online revenue surpasses print. Your typical b-to-b publisher is probably at least five years away from that, and most consumer magazine publishers are even farther out.

WTWH Media

Competing against established players like Reed and Penton is a daunting task for any startup (especially for one that’s just barely over a year old). But WTWH Media (which stands for “Willing To Work Harder”) has gained solid market share thanks to a sophisticated online strategy (as well as a little help from a strategic partner named Hearst).

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