Articles by Matt Kinsman

Soaring Gas Prices Hitting Trade Shows Hard, Too

Soaring gas prices, airfare and hotel rates are now affecting one of the largest growth areas for publishers: magazine events. While American Business Media says events have eclipsed print as the largest revenue stream for its members, skyrocketing attendee travel costs on the b-to-b side and host travel costs on the consumer side could dampen the party. 

When Audio Pays More Than Print

It’s tough being a freelancer, even as opportunities seem to expand as publishers look to slimmer staffs and more outsourcing. Freelance fees have gone through almost a de-inflation-in the 1990’s,

Adapt or Decline

There’s no resisting the trend. To survive, magazine businesses are compelled to diversify beyond the printed page, whether they want to—or know how to—or not. They’re also compelled to stare down the harsh realities of rising paper, ink and distribution costs, as well as increasing competition from online-only and other competitors.

Turning Social Partnerships Into Profit

Article categorized in News |

Just as video was in 2007, social media is the “killer app” for magazine publishers in 2008 and teaming up with an existing network offers a huge audience without much cost or effort (Facebook’s and YouTube’s outreach to magazine publishers earned them a spot on this year’s Folio: 40).

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