Soaring gas prices, airfare and hotel rates are now affecting one of the largest growth areas for publishers: magazine events. While American Business Media says events have eclipsed print as the largest revenue stream for its members, skyrocketing attendee travel costs on the b-to-b side and host travel costs on the consumer side could dampen the party.
Articles by Matt Kinsman
How does unlimited vacation time sound to you? For readers of FOLIO:, who have become accustomed to the almost weekly tally of layoffs and cutbacks in the publishing industry and for whom the phrase "work-life balance"
Brands are interested in becoming part of the conversation both online and in print, according to IBM vice president of marketing Edward Abrams (who stressed that doesn’t mean violating editorial autonomy but didn’t offer an example).
It’s tough being a freelancer, even as opportunities seem to expand as publishers look to slimmer staffs and more outsourcing. Freelance fees have gone through almost a de-inflation-in the 1990’s,
There’s no resisting the trend. To survive, magazine businesses are compelled to diversify beyond the printed page, whether they want to—or know how to—or not. They’re also compelled to stare down the harsh realities of rising paper, ink and distribution costs, as well as increasing competition from online-only and other competitors.
Digital magazine usage is soaring among b-to-b readers but hasn’t sustained a similar pace with consumers, despite a steady increase in the number of consumer readers, according to “Digital Magazine and Newspaper Editions,” conducted by the Gilbane Group.
At the American Business Media spring meeting last month, incoming ABM chairman and Meister Media CEO Gary Fitzgerald opened the general session by saying, “It’s time for leaders to lead.”
NOTE: FOLIO: editors are in California this week, filing reports from American Business Media’s annual Spring Meeting. LA QUINTA, California—Incoming ABM chairman and Meister Media CEO Gary Fitzgerald opened the ABM general session by saying,
“The company that was CMP is now gone.”
Just as video was in 2007, social media is the “killer app” for magazine publishers in 2008 and teaming up with an existing network offers a huge audience without much cost or effort (Facebook’s and YouTube’s outreach to magazine publishers earned them a spot on this year’s Folio: 40).