Articles by Matt Kinsman

E-Media Reality Check

Article categorized in News |

Digital is the priority for most publishers, yet many executives have had to re-adjust their e-media forecasts just as they did with more traditional revenue streams such as print and events. Online ad spending in the U.S. dropped 5 percent to $5.5 billion in the first quarter of 2009 and 7 percent to $6.2 billion in the second quarter, according to market analyst IDC.

Selling Software: From Tracking Accounts to Pay-Up

Back-end sales software has evolved from simple tracking spreadsheets to full-blown customer relationship management systems. But day-to-day, which systems (and features within those systems) are the most helpful to magazine salespeople? This article asks a selection of salespeople what they find most useful and why. Web-Based Systems

Edit Salaries Slump in 2009

Magazine editors saw salaries rise for the most part in 2008 but they expect a significant decline of possibly 10 percent or greater in 2009, according to the 2009 FOLIO: Editorial Salary Survey, conducted by Readex Research.

Edit Salaries Slump in 2009

Magazine editors, for the most part, saw salaries rise in 2008. But with many publishers turning to salary freezes or salary cuts (often as steep as 25 percent) editors are expecting a significant decline of possibly 10 percent or more,

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