Articles by Marrecca Fiore
New advertising model to use sell-by-audience method.
VNU Business Media has made it official. As first reported by Folio: Alert on Wednesday, VNU plans to restructure its company into "market-focused" groups. Under the plan, the company will now be broken into six operating groups and brands to be overseen by five senior vice presidents. The changes will take effect January 1.
Pfingsten Partners LLC, the Deerfield, Illinois-based owner of Pfingsten Publications, has sold Pfingsten to private equity firm Wind Point Partners of Chicago. As first reported by Folio: Alert on Monday, Wind Point, which owns Active Interest Media, also has plans to acquire Highline Media of Erlanger, Kentucky.
Primedia Tuesday released its third quarter earnings noting that while its revenue and EBITDA climbed slightly, net income nose-dived sharply. The company also lowered its 2006 guidance citing a "worse than expected 2006 selling season" in its Channel One public schools television network.
With Congress headed into a lame duck session, postal reform is likely dead in the water for 2006, said two industry professionals this week. But technology upgrades within the postal service may bring some postal cost relief down the road.
Several years ago, Hearst, publisher of 18 magazines, including Cosmopolitan, Esquire and Town & Country, saw the need to reduce its editorial prepress costs, improve magazine efficiency and maintain a more efficient workflow and manufacturing operation, said Cathy Merolle, director of operations, manufacturing & distribution for Hearst.
Wind Point Partners, the Chicago-based private-equity firm that owns Active Interest Media, has agreed to purchase both Highline Media and Pfingsten Publishing, M&A and company sources told Folio: on Friday.
On the heels of the announcement by the world's largest printer, RR Donelley & Sons' that it has agreed to buy Banta Corp. for $1.3 billion, publishers may be wondering what's in it for them.
Hurst, Texas-based publisher, MMG has acquired high-end, shelter title, American Dream Homes magazine from Hanley Wood LLC. Media investment bank M.C. Alcamo & Co. advised MMG and DeSilva & Phillips advised Hanley Wood in the deal. The terms of the transaction were not disclosed.