Articles by Marrecca Fiore

Cross-Promotion: Driving Readers Across Multiple Platforms

Article categorized in News |

In an age when publishing products run the gamut from print to online, mobile to events, separate audiences and separate advertisers for the different platforms of the same brand no longer work. Publishers now realize it's necessary to drive their audiences and advertisers across their entire portfolio.

BusinessWeek Launches Free Mobile Site

Article categorized in News |

BusinessWeek has launched a mobile edition of its publication, which will be available free-of-charge at Businessweek.mobi, the magazine announced this week in a news release. Microsoft Windows Mobile will serve as the mobile product's exclusive on-screen advertiser for the remainder of 2006.

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