In the “which came first?” game of the chicken and the egg, the explosion of audience data would seem to be the direct result of the ever-accelerating pace of change in information technology. While IT plays an important role, it’s the data that is driving publishers’ initiatives and strategies. “The data is driving these decisions.
Articles by Lisa E. Phillips
A new report from the Interactive Advertising Bureau (IAB) and ABI Research shows that smartphones and tablets play different roles in consumers’ lives—and publishers need to be aware of the difference.
With less than 10 percent duplication between print and Web audiences for Condé Nast’s Lucky, the digital side needs different products to keep its visitors engaged.
The digital age is about to dawn with a vengeance at American Media. Effective July 31st, digital veteran Joe Bilman will become the first-ever chief digital officer,