Articles by Linda Zebian

Food Technology Brings an Association Magazine into the Light

When Bob Swientek came on board at the Institute of Food Technologists to be the editor of Food Technology, he realized the magazine lacked energy. Page after page, the editorial content appeared in large grey blobs, lacking any type of point of entry or bold images to engage readers in the magazine's editorial.

Wire Images

When Conde Nast's digital arm, CondeNet, bought from Lycos last summer (after a near eight-year separation), editors had to transition the back-end of its Web publishing content system to Conde Nast, making it a good time for a redesign. The site had not had any major changes since 2002.

People on the Move | 7.12.07

Atlantic Media has announced that Justin B. Smith, formerly president of The Week, will join Atlantic as president of consumer media, overseeing all consumer properties including The Atlantic,, and Atlantic Live. Smith will be succeeded by The Week business director Steven Kotok.

Internet Ratings Service to Measure Video, Widgets

San Francisco-based Internet ratings service company Quantcast, has created a free service for the measurement of video and widget audience tracking. The ratings site will enable Web publishers and advertisers to track and report demographic trends online for free at

New Niche Media Creates Luxury Print Network for Advertisers

The Niche, Greenspun and Ocean Drive Media merger may monopolize the regional lux market. New York-based luxury publisher Niche Media Holdings, LLC, has joined forces with Henderson, Nevada-based Greenspun Media Group and Miami Beach, Florida-based Ocean Drive Media to merge the three companies' 16 luxury controlled-circulation magazines under one umbrella, Niche Media.

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