When Bob Swientek came on board at the Institute of Food Technologists to be the editor of Food Technology, he realized the magazine lacked energy. Page after page, the editorial content appeared in large grey blobs, lacking any type of point of entry or bold images to engage readers in the magazine's editorial.
When Conde Nast's digital arm, CondeNet, bought Wired.com from Lycos last summer (after a near eight-year separation), Wired.com editors had to transition the back-end of its Web publishing content system to Conde Nast, making it a good time for a redesign. The site had not had any major changes since 2002.
What separates successful intelligence-building campaigns from ones that come back with little response is a strong list. But those lists are in constant flux, says Jon Macarthy consumer marketing director for Meredith Corporation, and it's hard to keep up.
Atlantic Media has announced that Justin B. Smith, formerly president of The Week, will join Atlantic as president of consumer media, overseeing all consumer properties including The Atlantic, TheAtlantic.com, and Atlantic Live. Smith will be succeeded by The Week business director Steven Kotok.
Electrical Contractor publisher John Maisel creates an ad-free newsletter serving members of the association magazine publishing community.
Nielsen Business Media Launches Search Engine
San Francisco-based Internet ratings service company Quantcast, has created a free service for the measurement of video and widget audience tracking. The ratings site will enable Web publishers and advertisers to track and report demographic trends online for free at quantcast.com.
New Magazine Targets 60+ Demographic
