How We’re Fighting Back Against Fraud
We're trying to eliminate bogus subscription sales, but our industry can't do it alone.
Articles by Katelyn Belyus
How to Win Them Back
If you're like me, you're always wondering why people who want to hear from you aren't giving you money. You test copy,
Should More Publishers Join Hachette in the Amazon Throw-Down?
Last fall, I commended Condé Nast on its partnership with Amazon, but also suggested that we keep an eye on the retailer and not give them too much power.
News Media, Do I Have News for You!
I’ve touched on this before, but I’ll say it again: American attention spans, as tiny as they were before, are getting tinier.
Magazine Anniversaries: Put a Plan Behind the Party
I love to celebrate—I am always looking for a good party, and I even moonlight as a caterer for fun.
A Publisher’s Perspective on the State of Fulfillment
I work for a small title, and we use one of the biggest fulfillment service bureaus (FSB) in the US.
Maintaining Your Niche in a Fragmented Media Environment
I was at a rest stop off the Atlantic City Expressway on Saturday when I noticed something peculiar: On sale at a Starbucks of all places,
Warily Following Amazon’s Lead with Subscription Sales
Last month, Monica Ray, VP of consumer marketing for Condé Nast, spoke in Des Moines at the annual summit that CDS,
Winning the Paywall Debate
We’re doing something revolutionary at The Nation: we’re finally testing different paywall strategies. Sharing this is like dumping my purse on the table of a restaurant—it’s a mixed bag of embarrassment and pride.
In the Battle of the Sexes, Men’s Magazines Win [For This Female Reader]
I am [spoiler alert!] a woman. But women’s magazines have nothing for me. They’re great when I’m in the salon,
