Articles by Karlene Lukovitz

2009 List Industry Report: Rent Or Grow Your Own?

The embattled list industry may see a bit of relief in the months ahead, as consumer magazine direct mail volumes are expected to rebound somewhat. Still, with an emphasis on fully mining internal databases and “growing your own” prevailing in both the consumer and b-to-b sectors, no one is predicting a dramatic upsurge in traditional rental activity in 2010.